Normal view MARC view ISBD view

Brand society : (Record no. 304628)

MARC details
000 -LEADER
fixed length control field	02058nam a2200277 a 4500
001 - CONTROL NUMBER
control field	000845215
003 - CONTROL NUMBER IDENTIFIER
control field	AM-YeHGA
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20220630143159.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	111110s2010 \|\|\| r 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780521898263 (hardback)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0521898269 (hardback)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780521726900 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0521726905 (pbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency	AM-YeHGA
041 0# - LANGUAGE CODE
Language code of text/sound track or separate title	eng
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Kornberger, Martin,
Dates associated with a name	1974-
245 10 - TITLE STATEMENT
Title	Brand society :
Remainder of title	How brands transform management and lifestyle /
Statement of responsibility, etc.	Martin Kornberger.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Cambridge ;
--	New York :
Name of publisher, distributor, etc.	Cambridge University Press,
Date of publication, distribution, etc.	2010.
300 ## - PHYSICAL DESCRIPTION
Extent	xx, 308 p. ;
Dimensions	25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references (p. 273-291) and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note	Brands and branding ; Introduction: The brand society ; Making sense of brands ; The making of brands ; How brands transform management ; Identity ; Culture ; Innovation ; How brands transform lifestyle ; Politics ; Ethics ; Aesthetics.
520 ## - SUMMARY, ETC.
Summary, etc.	"Think Coca-Cola. Think iPod. Think Nike. Think Google. Each of these names represents a successful product or service but, more importantly, they are all successful brands. Most attempts to explain the role of brands focus on brands either as management tools (managerial perspective) or as symptoms of consumerism (sociological perspective). In Brand Society, Martin Kornberger combines these perspectives to show how brands have the power to transform both the organizations that develop them and the lifestyles of the individuals who consume them. This holistic approach shows how brands function as a medium between producers and consumers in a way that is rapidly transforming our economy and society. Using an array of practical case studies from a diverse set of organizations, this book provides a fascinating account of the way in which brands influence the lives of individuals and the organizations they work in" - Provided by publisher.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Brand name products.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Brand name products
General subdivision	Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Popular culture.

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Collection code	Home library	Current library	Date acquired	Shelving control number	Total Checkouts	Full call number	Barcode	Date last seen	Koha item type	Public note
					Fundamental Scientific Library	Fundamental Scientific Library	09/01/2017			И II/114753	FL0188169	09/01/2017	Գրքեր/Books	30 Days Loan