Basic marketing : A global-managerial approach / E. Jerome McCarthy, William D. Perreault.
Material type:
TextSeries: The Irwin Series in MarketingPublication details: Homewood, IL : Irwin, 1993Edition: 11th edDescription: xxii, 763, 15, 14 p., ill. : col. ill. ; 27 cmISBN: 025610509XSubject(s): Marketing -- Management | Marketing -- United States -- Management | Export marketing -- Management
| Item type | Current library | Collection | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Գրքեր/Books
|
Fundamental Scientific Library | General | И III/21193 (Browse shelf(Opens below)) | Available | 30 Days Loan | 330021193 | |
|
Գրքեր/Books
|
Fundamental Scientific Library | General | И III/21194 (Browse shelf(Opens below)) | Available | 30 Days Loan | 330021194 |
Includes bibliogr. references (p. 723-760) and indexes.
All site content, except where otherwise noted, is licensed under a
There are no comments on this title.