Fundamental Scientific Library of NAS RA

The marketing power of emotion / John O'Shaughnessy, Nicholas Jackson O'Shaughnessy.

By: O'Shaughnessy, JohnContributor(s): O'Shaughnessy, Nicholas J, 1954-Material type: TextTextLanguage: English Publication details: Oxford ; New York : Oxford University Press, 2003Description: vi, 274 p. ill. ; 24 cmISBN: 0195150562 (alk. paper)Subject(s): Consumer behavior | Consumers -- Psychology | Marketing -- Psychological aspects | Advertising -- Psychological aspects | Decision making -- Psychological aspects | Emotions -- Economic aspects
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Item type Current library Collection Call number Status Notes Date due Barcode
Գրքեր/Books Գրքեր/Books Fundamental Scientific Library
General 658.818:159.942 (Browse shelf(Opens below)) Available 30 Days Loan 320112700

Includes bibliogr. references (p. 247-260) and index.

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