TY  - BOOK
AU  - O'Brien,Emma
AU  - Clifford,Seamus
AU  - Southern,Mark
TI  - Knowledge management for process, organizational and marketing innovation: Tools and methods 
SN  - 9781615208296 (hbk.)
PY  - 2011///
CY  - Hershey, PA
PB  - Information Science Reference
KW  - Knowledge management
KW  - Diffusion of innovations
KW  - New products
N1  - Includes bibliographical references and index
N2  - "This book outlines different tools and technologies that can be applied depending on the type of innovation an organization desires, providing concrete advice on the different types of innovation, situations in which innovation may be useful and the role of knowledge and different tools and technologies to support it"--Provided by publisher
ER  -