Fundamental Scientific Library of NAS RA

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Basic marketing : A global-managerial approach / E. Jerome McCarthy, William D. Perreault.

by McCarthy, Edmund Jerome | Perreault, William D.

Series: The Irwin Series in MarketingEdition: 11th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Homewood, IL : Irwin, 1993Availability: Items available for loan: 2 Call number: И III/21193, ...

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International marketing / Philip R. Cateora.

by Cateora, Philip R.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Homewood, IL : Irwin, 1990Availability: Items available for loan: 1 Call number: Gulb/7835.

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